Why Juice?

“The fact of the matter is we simply aren’t getting enough fruits and vegetables into our diets on a daily basis and in their raw from. That is why we juice, because it’s a quick and tasty way of packing in all the vitamins, minerals, nutrients, phytonutrients and live enzymes that we need for optimum health.

Juicing furnishes the body with the finest, easiest to ingest nutrients on the planet, and retains 95% of the nutrients found in fruit and vegetables. These macro and micro-nutrients are often much more bio-available (meaning more of the nutrients will get to where they are needed) to your cells once juiced and they feed the body with precisely what it requires for optimum health.


Every food on the planet has come under some criticism with the notable exception of fruit and vegetables. These foods nourish every cell in the body, help prevent disease, flush the system of waste and contain more vitamins and minerals than you can rattle a plum at, and there isn’t a single person on the planet with any shred of common sense that could possibly argue against these magnificent foods!

I have been extremely privileged to bring a juicy lifestyle to hundreds of thousands of people all over the world. When I set out to ‘Juice The World’ I never truly envisaged the incredible impact juicing would have not only on virtually every aspect of physical, but also on people’s mental well-being and life in general.

I know first hand the sheer power of the juice. I suffered from severe asthma, incredibly bad psoriasis, eczema, hay fever and one of the most common ailments to hit the UK population – being overweight. Yet by simply swapping my normal junk(ie) foods and drinks for a freshly extracted juice or two a day and by adding a touch of exercise to daily life, my mental and physical health improved beyond anything I had envisaged”.

Jason Vale